We recently sat down with SHOWFIELDS head curator Tam Gryn for a conversation about the unique blend of shopping, art, brand activations, and events that drive the innovative retail concept. With locations in New York City and Miami, the relatively new space already has generated fruitful collaborations between an impressive array of artists, companies, and organizations, including Perrier x Murakami, Tax Collection, Brooke DiDonato, Kenny Sharf, Ekaterina Popova, Filthy Luker, and the Whitney and Brooklyn museums.
Often working in response to cultural shifts and consumer demands, Gryn’s curatorial decisions are geared toward sustainability and collective movement. She explains:
As a curator, I try to find patterns in generational truths. What I see since last year is that our whole generation is screaming for healing at the top of their lungs: healing from this pandemic, healing medically, healing holistically with all kinds of contemporary spiritual practices, healing as a society. Therefore, I am showcasing artists who can interpret this phenomenon, and we are partnering with small businesses who are giving consumers what they are asking for.
In this interview, Colossal editor-in-chief Christopher Jobson spoke with Gryn about the efficacy of structuring collaborations based on shared missions, the humor and play that permeate both SHOWFIELDS locations, and what we can collectively gain from blurring the boundaries of art and branding.